Haier Fungchoi adopts HK-based Fung Choi’s  5J management concept, ie. Excellence in Design, Technique, Quality, Service and Cooperation, and incorporates Haier’s OEC management mode in business practice based upon Haier branding operation to promote marketing and exportation strategy for its high added-value products, At present, the company is a packaging and printing supplier of many well-known domestic and overseas brands.